Skip navigation Skip hierarchy
Sainsbury Archive Logo
Contains final proofs of advertisements for press release and some newspaper cuttings.

Themes include:
the cleanliness and freshness of stores,
new self-service branches,
an Australian food promotion (peaches, pears, sultanas, pineapple, cheddar and butter),
specific promotions of fresh fruit and vegetables, fresh meat, dairy produce,
Sainsbury's 'Supersaves'.

Slogans:
'All the best'
'Good food costs less'