Volume of mixed product advertising press cuttings, 1946 - 1960
general product advertising:
Australia's Food Fortnight (using the slogan 'Australian Sunshine Foods'), Sainsbury's range of cheeses, JS margarine, butter, eggs, fresh meat (including real Canterbury lamb), cooked ham, bacon, poultry...
- Ref. No: SA/MARK/ADV/1/1/1/1/5/1
- Format: Printed Material
- Date: 1946-1960
- Level: File
- Extent: 1 volume
- Access: Open
"80 Years of friendly service at Sainsbury's" newspaper advertisementApr 1949
Advertisement from the Evening Standard (London), 23 April 1949, which includes a comment from Mrs A. Burley 'a typical customer' at North End Road, Fulham branch on why she shops at Sainsbury's....
"Shop easily, shop quickly, shop cheaply at Sainsbury's self-service" newspaper advertisement for Debden store21 Jun 1957
Advertisement published in the West Essex Gazette (special Debden feature) on 21 Jun 1957 promoting the Sainsbury's store at 24 The Broadway, Debden.
"Christmas Poultry" leaflet for customers[1950s-1960s]
Leaflet for customers regarding it being unnecessary that year to order Christmas poultry (turkeys, chickens) in advance.
"Six questions and answers: Talking Turkey" leaflet[1950s-1960s]
Leaflet for staff working in Sainsbury's shops, regarding the ordering of Christmas poultry (turkeys, chicken, geese, pheasants), and giving suggestions on how to answer customer queries. In...
"Choose Your Christmas Turkey at Sainsbury's" advertisement16 Dec 1958
Proof for advertisement "Choose Your Christmas Turkey at Sainsbury's". Features illustration of Father Christmas with Sainsbury's English Turkey 'Ready to Cook' box.
general product advertising:
Australia's Food Fortnight (using the slogan 'Australian Sunshine Foods'), Sainsbury's range of cheeses, JS margarine, butter, eggs, fresh meat (including real Canterbury lamb), cooked ham, bacon, poultry (including Christmas turkeys, and roasting and frying chickens) and game, fish, and 'quick frozen' foods;
Australian Sunshine Foods, 'Your Australian Recipes', frying chicken;
"Sainsbury's are cutting your shopping bills" and "How to reduce your food bills";
return of managers from the forces, new opening hours; opening of new shops (including self-service at the Drury Lane shop);
registering with a shop;
"80 years of friendly service / Sainsbury's still a family business";
Some examples feature the slogans "It's clean it's fresh at Sainsbury's", "All under one roof at Sainsbury's", "The things you see rarely are all shared out fairly"; "There's value for you at Sainsbury's"; "You get the best foods, at the lowest prices at Sainsbury's"; "Good food costs you less at Sainsbury's";
Advertisements appealing to poultry, game and rabbit sellers, and egg producers to sell to Sainsbury's;
Advertisements promoting the availability of Sainsbury's contracts for bacon pigs and English pre-packed bacon;
Paperwork from Mather & Crowther Ltd. listing the provincial publications that contained advertisement of J. Sainsbury Limited.
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