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'The build-up to Christmas. It's more rewarding at Sainsbury's', c. 1990 with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Traditional Christmas Pudding', 'Ten Year Old Tawny Port', 'Late-bottled Vintage Port '83', 'Armagnac VSOP', 'Continental Biscuit Assortment', '12 Deluxe Crackers with substantial gifts', 'Forty Assam Blend Tea Bags, in an attractive, nostalgic caddy', 'Assorted Fruit Creams with four fruit fondant', 'Half boneless Gammon', 'Luxury Mincemeat, enriched with brandy and sherry', 'Plain Chocolate Shortbread made with lashings of butter'.

Also includes photos of wooden blocks stacked up. Each bloc depicts either a Christmas themed picture or a product illustration.