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'Write a different shopping list today.' advertisement proof, c. 1989 with strapline 'Sainsbury's. Take a closer look at the dairy'. Includes product guides for 'Thick And Creamy Yogurts', 'Double Desserts', Half-fat Butter Spread', 'Freshly Squeezed Orange Juice', 'Crusted Clotted Cream', 'Creamy Fromage Frais', 'Vitapint' milk.

Also includes photographs of these products.