Comprises mainly general product advertising material, original and photocopied.
Themes include:
Valentine's Day, Spring, Mother's Day, Easter and Christmas promotional offers;
special offers on specific products such as alcohol, petrol, fresh meat, dairy products, frozen foods, take-away pitta sandwiches, toiletries, baby products and Sainsbury's Diner Range;
the substantial range of specific goods offered by stores such as 200 cheeses, 50 types of fish, wines, foreign foods and exotic fruit;
Sainsbury's Home Learning Programme;
promotions such as 'Multibuys', 'Price Watch' and 'Price Press'.
Also includes other Sainsbury's advertising material with themes such as:
new style check outs with 'Scan and Pack' service;
recruitment of school leavers for 'Youth Training Scheme' and 'Management Training Scheme' (photocopy);
customer service and facilities:
the variety of services offered by stores such as bakeries, delicatessens, freezer food, fishmongers and flower shops;
promotion of counter service for fresh meat, fishmonger and delicatessen;
branch openings;
free on-site parking;
late night opening times;
recycled plastic carrier bags and the 'Penny Back' scheme for carrier bags;
general advertising:
over 120 years of Sainsbury's "good quality" (featuring red-label tea);
Sainsbury's, the greenest grocer' - Winner of 1989 'Grocer Green Awards' for its 'green' environmentally-friendly products and clean business practices;
'Wine Taster of the Year' Competition with the Daily Telegraph;
artwork for Sainsbury's 'Local' stores and V.E. Day Celebration;
the general innovation of the company.
Some examples feature the slogans "Good Food Costs Less at Sainsbury's", "Leading by Example", "Everyone's Favourite Ingredient" and "Cheaper and Different".
Mixed date print advertising
General product advertising folder
Comprises mainly general product advertising material, original and photocopied.
Themes include:
Valentine's Day, Spring, Mother's Day, Easter and Christmas promotional offers;
special offers on specific products such as alcohol, petrol, fresh meat, dairy products, frozen foods, take-away pitta...
Read all
Themes include:
Valentine's Day, Spring, Mother's Day, Easter and Christmas promotional offers;
special offers on specific products such as alcohol, petrol, fresh meat, dairy products, frozen foods, take-away pitta...
- Ref. No: SA/MARK/ADV/1/1/1/1/5/3
- Format: Printed Material
- Date: c. 1989-1995
- Level: File
- Extent: 1 large ring folder
- Access: Open
Newspaper advertisement published in the Sun, Daily Mail, Daily Telegraph, Daily Express, Today, and Daily Star.
'Trust Sainsbury's to parade the best prices at Easter.' advertisement proof, c. 1980s with slogan 'Good food costs less at Sainsbury's'. Includes...
Newspaper advertisement featuring Sainsbury's Traditional Brie, Sainsbury's Pecans, Sainsbury's White Port, Sainsbury's Stollen, The Josceline...
Newspaper advertisement featuring Sainsbury's Assorted Biscuits, Sainsbury's West Country Farmhouse Cheddar, Sainsbury's Claret, Sainsbury's 12...
Newspaper advertisement featuring image of an old J. Sainsbury's Pure Teas packet and a contemporary Sainsbury's Red Label Tea Bags packet.
Newspaper advertisement promoting the opening of a new store. Published during the week commencing 30 July 1990 in the Wiltshire Gazette & Herald,...
Newspaper advertisement (double page) promoting the opening of a new store. This was probably published with the "Chippenham's new Sainsbury's opens...
Newspaper advertisement featuring Sainsbury's Crème de Framboise, Sainsbury's Vegetable Pate (at the delicatessen counter), Sainsbury's Apricot Soap...
Newspaper advertisement promoting the prices of various items.
Newspaper advertisement promoting free car park at a new branch of Sainsbury's.
Newspaper advertisement promoting free car park at a new branch of Sainsbury's. Published during the week commencing 22 October 1990 in the Swindon...
Newspaper advertisement promoting free car park at a new branch of Sainsbury's.
Newspaper advertisement promoting free car park at a new branch of Sainsbury's.
Newspaper advertisement featuring images of "Sainsbury's Fruit Will Make Your Puddings" (see SA/PKC/PAC/6/1/1/5A) paper bag design; and of some of...
Newspaper advertisement featuring images of "Sainsbury's Fruit Will Make Your Puddings" (see SA/PKC/PAC/6/1/1/5A) paper bag design; and of some of...
Newspaper advertisement featuring images of "Sainsbury's Fruit Will Make Your Puddings" (see SA/PKC/PAC/6/1/1/5A) paper bag design; and of some of...
Newspaper advertisement promoting the store's evening opening. Published during the week commencing 27 August 1990 in the Kent and Sussex Courier, and...
Newspaper advertisement promoting the store's evening opening. Published during the week commencing 12 November 1990 in the Luton Herald and Post, and...
Newspaper advertisement promoting the store's evening opening.
Newspaper advertisement published during the week commencing 5 November 1990 in the Ellesmere Post Pioneer, South Wirral Herald and Post, Chester...
Newspaper advertisement published during the week commencing 29 October 1990 in the Ellesmere Post Pioneer, South Wirral Herald and Post, Chester...
Newspaper advertisement with cut-out voucher for 50p off at the delicatessen counter. Published during the week commencing 12 November 1990 in the...
Newspaper advertisement with cut-out voucher for 50p off at the delicatessen counter. Published during the week commencing 29 October 1990 in the...
Newspaper advertisement promoting Sainsbury's "Everyday low price", bigger packs, and "Multibuys" offers. Features Sainsbury's Granary Brown Sliced...
Newspaper advertisement promoting Sainsbury's "Everyday low price", bigger packs, and "Multibuys" offers. Features Sainsbury's Granary Brown Sliced...
Newspaper advertisement promoting Sainsbury's "Everyday low price", "Special Offer", and "Multibuys" offers. Features Sainsbury's Granary Malted Brown...
Newspaper advertisement promoting Sainsbury's "Everyday low price", "Special Offer", and "Multibuys" offers. Features Sainsbury's Granary Malted Brown...
Newspaper advertisement promoting Sainsbury's "Everyday low price", "Multibuy" and "Special Offer" offers. Features Carnation Evaporated Milk,...
Newspaper advertisement promoting Sainsbury's "Everyday low price", "Multibuy" and "Special Offer" offers. Features Carnation Evaporated Milk,...
Newspaper advertisement promoting the introduction of the 'scan and pack' service (the cashier packs the bags for the customers). Published during the...
Newspaper advertisement about Sainsbury's promotions and features to help customers save money: "Multibuys", unit pricing, "Price Watch", bigger packs...
Newspaper advertisement featuring Sainsbury's Scottish Porridge Oats, Sainsbury's Pure Fruit Strawberry Jam, Sainsbury's Red Label Tea, Sainsbury's...
Newspaper advertisement proof published during the week commencing 28 May 1990 in the Richmond and Twickenham Times series, Richmond & Twickenham...
Newspaper advertisement proof promoting the new Sainsbury's at Pound Lane, Norwich. The advert features Sainsbury's Cornish Pasties, French tartlets...
Newspaper advertisement proof published on 22nd or 23rd March 1990 in The Sun, Daily Telegraph, Daily Mail, and Daily Express. Includes slogan "Not...
Proof of 'provisions spring promotion advertisement'. Includes slogan "Good food costs less at Sainsbury's". Promotes reduced prices on pizza, meats,...
Newspaper advertisement proof. Advertises price promotions or reductions on various items.
Newspaper advertisement proof. Advertises price promotions or reductions on various items.
Newspaper advertisement proof promoting Sainsbury's "Multibuy" discounts for customers, which had been enabled by the introduction of barcode scanning...
Newspaper advertisement proof. Includes "Not only good food costs less at Sainsbury's" slogan. Promotes Sainsbury's and Philips light bulbs, and BASF...
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Related content
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These books in the Sainsbury's Home Learning series contain activities based on sound educational principles, following the national curriculum for maths, reading and science. At each level and for each subject there is a learning book and parallel workbook. Later reprints of the workbooks in 1994 were retitled (for example the level 3 Science Workbook was retitled as 'Fun with Science') and each book in the series was described as 'A Play and Learn Book'. For ages 3 - 5 years, 4 - 6 years, 5 - 7 years, 6 - 8 years, and 7 years and up. Published exclusively for Sainsbury's by Walker Books Ltd.
'Sainsbury's Home Learning' (childrens book series)
SA/PUB/4/17
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