Cheese television commercial
1959Television commercial (30 seconds) promoting Sainsbury's cheese. The commercial shows a display of cheeses including Wensleydale, Caerphilly, Stilton, Cheshire, Dutch Edam, Gouda, Camembert, Danish...
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"Real Canterbury Lamb at Sainsbury's" television commercial
1959Television commercial promoting Sainsbury's Canterbury lamb ("New Zealand's Best"). The commercial is presented by a man in Sainsbury's uniform behind a counter with examples of cuts of lamb. There...
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Sainsbury's manager series of television commercials
1960-1962Series of television commercials featuring a man in a Sainsbury's managers' uniform in a Sainsbury's counter service store. In many of the commercials he is shown fixing a label to the front door of...
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New Zealand Cheddar television commercial
1960Television commercial (15 seconds) promoting the price of Sainsbury's New Zealand Cheddar. The commercial shows a piece of cheese being cut and placed on a scale.
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"Sainsbury's JS tendersweet" television commercial
1963Television commercial (30 seconds) promoting Sainsbury's JS Tendersweet Bacon and Sainsbury's JS Tendersweet Ham. The commercial begins with a ham joint being carved while a narrator asks "How do...
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"Sainsbury's JS tendersweet" television commercial
1963Television commercial (30 seconds) promoting Sainsbury's JS Tendersweet Bacon and Sainsbury's JS Tendersweet Ham. The commercial begins with ham steaks being grilled while a narrator asks "How do...
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Sainsbury's English Turkey television commercial
1965Television commercial (7 seconds) promoting Sainsbury's English Turkeys, presumably shown shortly before Christmas. The commercial shows a turkey being packaged in a cardboard box. There are two...
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Sainsbury's Ariel television commercial
Jan 1977Television commercial (15 seconds) promoting Ariel washing powder. Begins with slogan "SAINSBURY'S For today's supershopper: You." Advertises reduced price Ariel E3 washing powder. Ends with slogan...
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Dutch Fresh Foods at Sainsbury's commercial
15 Feb 1977Television commercial for Dutch dairy products at Sainsbury's. Includes woman in Dutch costume. Advertises Dutch Parade butter, Dutch edam, Dutch gouda. Ends with slogans "Dutchness makes all the...
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'Sainsbury's Incredible Chicken Coup' television commercial
9 Apr 1979Television commercial (10 seconds) for chicken at 38p per pound, titled "Sainsbury's Incredible Chicken Coup". Ends "You Can't Beat Sainsbury's". Reference: VTR/JS/7/22.
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Sainsbury's corporate finance television commercial
[c. 1983]Television commercial (60 seconds) in the form of an ‘infomercial’, with a presenter discussing Sainsbury’s financial results which had been announced that day including profit, productivity and...
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"Childrens Books" television commercial
1985Television commercial (40 seconds) promoting Sainsbury's children's books. The board books, 'Play and Learn', and 'Read Me a Story' ranges are promoted. The advertisement features young children...
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"Take A Closer Look" Autumn 1989 price promotion television commercials
1989Series of 10 seconds television commercials promoting special offers on various products. The commercials show footage of the products with a voiceover about the products which were "down in price"....
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14 January to 1 February 1990 meat promotion television commercials
1990Series of 10 seconds television commercials promoting special offers on various products. The commercials show footage of the products with a voiceover about the products which were "down in price"....
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Summer 1990 promotion television commercials
1990SA/MARK/ADV/1/1/1/3/21
1991 price promotions television commercials
1991Includes the Winter Promotion from January to March 1991 and other price promotion advertisements.
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1993 price promotion television commercials
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"Deep Sea Shopping" television commercial
Sep 1993Television commercial promoting British Airways offer at Sainsbury's, Homebase and Savacentre. Customers who saved Sainsbury's receipts until the end of November 1993 could save up to 40% on British...
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1994 price promotion commercials
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Sainsbury's Classic Cola "Car Park" television commercial
1994Video recording of a television commercial for Sainsbury's Classic Cola (30 seconds long). The advertisement depicts a shop worker pushing trollies in the car park of a Sainsbury's store being...
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"Classic Cola No. 2" television commercial
[c. 1995]Television commercial (20 seconds) promoting Sainsbury’s Classic Cola, with a summer special offer of £3.99 for a 24 pack. The advertisement features a basketball player doing tricks with a...
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Sainsbury's Classic Cola "Packshot" television commercial
21 Jul 1994Sainsbury's television commercial (20 seconds) for Sainsbury's Classic Cola. Features a basketball player, music and image of pack of 24 cans with "£3.99 Summer Special" label. The advert follows on...
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Sainsbury's Dry Cure Bacon "Clock" television commercial
[1994]Television commercial (20 seconds) promoting Sainsbury's Dry Cure Bacon at £2.29 per pound. The commercial shows bacon being cooked in a frying pan. Ends with Dry Cure Bacon logo and strapline...
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Sainsbury's Classic Cola "Packshot Xmas" television commercial
1 Nov 1994Television commercial (20 seconds) for Sainsbury's Classic Cola. Features a basketball player, Christmas music and image of pack of 24 cans with "Christmas Cracker £3.99" label. Advertising agency:...
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Sainsbury's Performers "Do Anything" television commercial
1995Television commercial (30 seconds) promoting Sainsbury’s Performers nappies. The advert says “you can do anything in a Performers nappy”, and shows a baby juggling. It was filmed at Hanlon...
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'Sainsbury's The Magazine' "Fish Tails" television commercial
26 Apr 1995Television commercial (30 seconds) promoting 'Sainsbury's The Magazine' available at Sainsbury's stores, with a free booklet "Delia's guide to fish cookery". The advertisement shows Delia Smith...
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"Pitsville" Indiana Gold (30 seconds) television commercial
1995Television commercial (30 seconds) promoting Sainsbury's Indiana Gold lager. The commercial portrays Evansville in Indiana, USA where the lager is made as the "most miserable place on the face of the...
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"Over Here" Indiana Gold (10 seconds) television commercial
[1995]Television commercial (10 seconds) promoting Sainsbury's Indiana Gold lager with four cans available for £2.99. The advert follows on from the 30 second commercial for this beer - perhaps it was...
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"Smart Box" commercial
[c. 1995]Commercial (30 seconds) promoting Sainsbury's SmartBox. SmartBoxes were reusable boxes that customers could pack their shopping in as a more environmentally friendly alternative to carrier bags. A...
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"I Got" (Spring Bonus) television commercials
Apr 1996Television commercial promoting “Sainsbury’s Spring Bonus” special offers. Features offers on Sainsbury’s Chianti, Persil Automatic, West Country Farmhouse Matured Cheddar, P.G. Tips,...
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"Good Idea" Christmas television commercial
Nov 1996Television commercial (40 seconds) promoting Sainsbury’s “make and buy Christmas”. It shows examples of foods that customers could make using recipes from Sainsbury’s The Magazine, and foods...
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Better Quality Same Price (Hot Cross Buns and Tagliatelle) television commercials
1997Two versions of television commercial (40 seconds each) promoting Sainsbury's "Better Quality...Same Price" programme. Includes letter "Q" with tail of letter made by various types of food, and...
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"Transfers" television commercial
[Apr 1998]Television commercial (30 seconds) promoting the Official England Squad Medal Collection, only available from Sainsbury's. The promotion was part of a campaign relating to Sainsbury's sponsorship of...
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"Election Special" television commercial
8 Jul 1998Television commercial (30 seconds) which was part of Sainsbury’s “You voted for it, Now it’s in store” promotion, in which products voted for by customers were introduced to stores. The...
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'Frank Wilkins' television commercials
[Aug 1998]Series of three television commercials which promote Sainsbury’s own-brand products featuring a Sainsbury’s store manager ‘Frank Wilkins’ (presumably a fictional character played by an actor).
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Christmas television commercials with John Cleese
[1998]Series of two Christmas television commercials starring John Cleese. John Cleese portrays a rather enthusiastic man (similar to the 'Value to Shout About' commercials, although these adverts don't use...
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"Cookery Show" television commercial for Fresh Creations range
1999Television commercial (40 seconds) promoting the Sainsbury's Fresh Creations range of 'fresh, restaurant-quality meals that are ready in under ten minutes' (as described in JS Journal March 1999). The...
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"Official supermarket of the England team" television commercial
[c. May 2002]Television commercial (30 seconds) starring celebrity chef Jamie Oliver and England football manager Sven Göran Eriksson. Jamie Oliver makes a full English breakfast and Sven Göran Eriksson...
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Sainsbury's Occasions television commercial
[2000-2005]Television commercial (50 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's Occasions party food range and Sainsbury's Christmas Deep Filled Mince Pies. Jamie Oliver and a fairy...
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Turkey ordering television commercial
[2000-2005]Television commercial (10 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's Christmas turkey ordering service. Jamie Oliver telephones Sainsbury's to pre-order a turkey. As both...
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