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A showreel of television commercials for Sainsbury's from 1959 to 1965. All advertisements are in black and white. 14 minutes 6 seconds long.

Contents:
1. Sainsbury's range of cheeses advertisement (30 secs), 1959
2 and 3. 'Real Canterbury Lamb' at Sainsbury's advertisements (30 and 15 secs), 1959
4, 5, 6. Sainsbury's JS Margarine - 1 shilling per half pound advertisement (7, 30 and 7 secs), 1960
7. Edinburgh Road, Portsmouth new self-service store advertisement (7 secs), 1960.
8. New Zealand Cheddar advertisement (15 secs), 1960
9. Sainsbury's Butter advertisement (30 secs), 1960
10. Sainsbury's Brown Label Tea advertisement (with 'Where good food really does cost you less' slogan) (30 secs), 1961
11. JS Tendersweet Bacon, JS Tendersweet Ham advertisement (30 secs), 1961
12. 'Family' magazine advertisement (30 secs), 1961
13. Sainsbury's pies (with 'Where good food really does cost you less' slogan) (30 secs), 1961
14, 15, 16. Save money at Sainsbury's (with 'Good food really does cost you less at Sainsbury's' slogan) (30 secs each). Includes promotion of Star Bargains price reductions. 1961.
17. New Zealand Cheddar advertisement (30 secs), 1961
18. 'Come and work at Sainsbury's' recruitment advertisment (30 secs), 1961
19. Sainsbury's Canterbury Lamb advertisement (30 secs), 1961
20. Sainsbury's Brown Label Tea 1/3 advertisement (30 secs), 1962
21, 22. Sainsbury's JS Tendersweet Bacon advertisement (30 secs each), 1962
23, 24. JS Tendersweet bacon 'How do Sainsbury's make such beautiful bacon...' advertisement (30 secs each), 1963
25. 'Join us at Sainsbury's' recruitment advertisement (30 secs), 1965
26, 27: 'Where good turkeys cost less' advertisements for Christmas turkeys (7 secs each), 1965