Television commercial (10 seconds) promoting a special offer on Sainsbury’s White Italia Grapes down in price to 39p per lb (was 68p from 5-24 September) for the 1988 autumn price promotion. With footage of the product and voiceover beginning "This is the season for Sainsbury's White Italia Grapes with that wonderful muscat flavour...". See also September 1989 and September 1991 adverts which are similar though the voiceover differs. Part of a series of 'down in price' commercials promoting special offers.
The commercial was due to be shown from 25th to 29th September 1988 (as detailed in Special Bulletin Management Team 313/88) and there was a related press advertisement to support the campaign (see SA/MARK/ADV/1/1/2/1/31/15). A similar advertisement for Sainsbury's British Whole Fresh Chicken was also due to be shown on these dates.
"White Italia Grapes" television commercial, Sep 1988
- Ref. No: SA/MARK/ADV/1/1/1/3/16/1
- Date: Sep 1988
- Level: File
- Extent: 1 file
- Access: Open
Related content
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Advertisement for price savings. Includes images of Sainsbury's Hock, Sainsbury's Fresh British Whole Chicken and Sainsbury's White Italia Grapes. To be placed in the Sun, Daily Mail, Daily Telegraph, The Times, Independent, Express, Star and Today on 27 or 28 September (year not stated).
"Autumn windfalls from Sainsbury's." newspaper advertisement proof
SA/MARK/ADV/1/1/2/1/31/15
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