Television commercial (10 seconds) promoting a special offer on Sainsbury’s mushrooms as part of the 1988 Autumn Price Promotion. With footage of the product and voiceover "Sainsbury's fresh mushrooms, hand-picked and top quality pick them this week and they're down in price to 98p a pound". Part of a series of 'down in price' commercials promoting special offers.
The commercial was due to be shown from 2nd to 6th October 1988 (as detailed in Special Bulletin Management Team 320/88) and there was a related press advertisement to support the campaign (see SA/MARK/ADV/1/1/2/1/31/16). A similar advertisement for Fresh Topside of Beef was also due to be shown on these dates.
"Mushrooms" television commercial, Oct 1988
- Ref. No: SA/MARK/ADV/1/1/1/3/16/2
- Date: Oct 1988
- Level: File
- Extent: 1 file
- Access: Open
Related content
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Advertisement for price savings. Includes images of Sainsbury's Fresh Topside of Beef, Sainsbury's Côtes du Rhône and Sainsbury's Mushrooms. To be placed in the Sun, Daily Mail, Daily Telegraph, Independent, Star and Today between 4-6 October (year not stated).
"Sainsbury's prune their autumn prices." newspaper advertisement proof
SA/MARK/ADV/1/1/2/1/31/16
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