Television commercial (10 seconds) promoting a special offer on Sainsbury’s Fresh Quarter Cut English Leg of Pork, down in price to 98p per lb. With footage of the product and voiceover beginning "Sainsbury's Fresh Quarter Cut English Leg of Pork is ready scored for crisper crackling...". Part of a series of 'down in price' commercials promoting special offers.
The commercial was due to be shown from 23rd to 27th October during the fifth week of the Autumn Price Promotion (see Special Bulletin Management Team 345/88). A national black and white press advertisement (see SA/MARK/ADV/1/1/2/1/31/19) was also published to support the campaign.
"English Leg of Pork" television commercial, Oct 1988
- Ref. No: SA/MARK/ADV/1/1/1/3/16/3
- Date: Oct 1988
- Level: File
- Extent: 1 file
- Access: Open
Related content
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Advertisement for price savings. Includes images of Sainsbury's Fresh English Leg of Pork, Sainsbury's Valpolicella, Sainsbury's Soave and Sainsbury's Spanish Tomatoes. To be placed in the Sun, Daily Mail, Daily Telegraph, The Times, Daily Express and Today between 25-27 October (year not stated).
"Sainsbury's prune their autumn prices." newspaper advertisement proof
SA/MARK/ADV/1/1/2/1/31/19
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