Television commercial (20 seconds) promoting a special offer on Sainsbury's Novon range of laundry detergents (£2.99 for 2kg pack). Part of a series of commercials which begin with the caption “Save at Sainsbury’s”.
Footage of the product packaging is shown. An out-of-vision announcer promotes the offer, and there is a classical music tune in the background. Endline “Sainsbury’s Novon. We put the price on the line".
Advertising agency reference: AMV/SANV155/020. The advertisement was shown from 28 March 1993 (see Special Bulletin 136/93).
1993 price promotion television commercials
"Novon" television commercial
- Ref. No: SA/MARK/ADV/1/1/1/3/24/15
- Date: 26 Mar 1993
- Level: File
- Extent: 1 file
- Access: Open
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