Television commercial (30 seconds) promoting 'Sainsbury's The Magazine' available at Sainsbury's stores, with a free booklet "Delia's guide to fish cookery".
The advertisement shows Delia Smith (television cookery programme presenter) listing questions about cooking fish, and stating all the answers can be found in her guide.
The advertisement aired on television from 26th April 1995 and was shown on ITV in the London and Central regions. It was filmed at York Way Studios, London, directed by Kevin Summers and produced by Brian Byfield Films Ltd for Abbott Mead Vickers advertising agency.
Television and cinema advertising
'Sainsbury's The Magazine' "Fish Tales" television commercial
- Ref. No: SA/MARK/ADV/1/1/1/3/33
- Date: 26 Apr 1995
- Level: File
- Extent: 1 file
- Access: Open
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