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Television commercial (30 seconds) promoting Sainsbury's Indiana Gold lager. The commercial portrays Evansville in Indiana, USA where the lager is made as the "most miserable place on the face of the Earth" - where they make Indiana Gold lager but cannot buy it there as it is only sold in Sainsbury's in Britain.

The advert was filmed outside the Baker Cinema, Lockhart, Texas.

First airdate 7 May 1995. Advertising agency: Abbott Mead Vickers BBDO Ltd. Ident number: AMV/SAIG309/030. Director: Paul Weiland. Production company: Paul Weiland Film Co. Music by Gary Bell.