Two versions of television commercial (40 seconds each) promoting Sainsbury's "Better Quality...Same Price" programme. Includes letter "Q" with tail of letter made by various types of food, and voiceover explaining improvements to blackcurrant cheesecake, tagliatelle (in second version only) kitchen roll, Duet yogurt, hot cross buns (in first version only) and lasagne.
"BQSP - Hot Cross Buns" (clock number AMV/SABQ390/040).
"BQSP - Tagliatelle" (clock number AMV/SABQ392/040).
There was also a version "BQSP - Chicken Tikka" featuring Chicken Tikka Masala (clock number AMV/SABQ391/040). No digitized version of this is in the archive.
Voiceover by Jonathan Kydd.
Television and cinema advertising
Better Quality Same Price (Hot Cross Buns and Tagliatelle) television commercials
- Ref. No: SA/MARK/ADV/1/1/1/3/39
- Date: 1997
- Level: File
- Extent: 1 file
- Access: Open
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