"Bitesize" television commercial

Television commercial (20 seconds) promoting Sainsbury's Bitesize biscuits, featuring a Sainsbury’s store manager ‘Frank Wilkins’ (presumably a fictional character played by an actor).

The advertisement is part of a series of three television commercials which promote Sainsbury’s own-brand products featuring ‘Frank Wilkins’ - who is very enthusiastic about the products he sells. A lack of any other references to this series of commercials has been found so it is unclear whether they were actually broadcast on television or not.

The advert relates to Sainsbury’s Bitesize biscuits (a new range of breakfast cereals), as an example of a new product. The advert shows Frank Wilkins talking to the packet telling it not to worry on its first day and his son trying the cereal at home.