Proofs of newspaper advertisements, 1986-87
1986-1987Contains final proofs of advertisements for press release. Themes include: bank holiday, Summer, Autumn and Christmas promotional offers; promotions of specific products such as 'Monastère'...
SA/MARK/ADV/1/1/2/1/1
Proofs of general press advertisements, Good Food Costs Less, c.1965-1967
c. 1965-1967Comprises original general advertising material. Themes include: Sainsbury's Super-Save Offers, opening of self-service stores with new, longer shopping hours and much wider choice; Sainsbury's...
SA/MARK/ADV/1/1/2/1/2
Proofs of newspaper advertisements, 1966
1966Proofs of advertisements which appeared in local and national press. The adverts give examples of 'Super - Save' offers, giving prices of specific products. Also includes advertising for Sainsbury's...
SA/MARK/ADV/1/1/2/1/3
Newspaper advertisement proofs, 1967-1969
Jun 1967-Apr 1969Outsize file containing mounted final proofs for Sainsbury's newspaper advertisements produced by Ogilvy & Mather Ltd. advertising agency. File also includes one advertisement proof from the 100th...
SA/MARK/ADV/1/1/2/1/4
"See how much you save at Sainsbury's" newspaper advertisement, 1968
22 Oct 1968Black and white newspaper advertisement from the Daily Mirror featuring the copy "See how much you save at Sainsbury's" and the slogan "Sainsbury's. Where good food costs less". "This week's...
SA/MARK/ADV/1/1/2/1/5
Newspaper advertisements and advertising schedule, 1968-1970
Oct 1968-Feb 1970Outsize file containing print advertisements, with a chart in the back giving details of Sainsbury's local and national newspaper advertising schedule for the year 1969, not including material...
SA/MARK/ADV/1/1/2/1/6
Proofs of newspaper advertisements, 1969-73
1969-1973Contains final proofs of advertisements and notices for press release relating to supermarkets at Bedminster, Aylesbury, Croydon, Brighton, Gloucester, Hemel Hempstead, Beeston, King's Lynn, Ipswich,...
SA/MARK/ADV/1/1/2/1/7
"Butter wouldn't melt in our shop..." magazine advertisement, 1978
Apr 1978Colour advertisement from Family Circle magazine featuring the copy "Butter wouldn't melt in our shop. / You get it straight from Sainsbury's", a photograph of a block of Sainsbury's Slightly Salted...
SA/MARK/ADV/1/1/2/1/8
Newspaper advertisement proofs, c.1978
c. 1978Original and photocopied proofs for Sainsbury's newspaper advertisements featuring the following stores: Worle [Weston-super-Mare]; Norwich (Bowthorpe); Cwmbran; Chippenham; Bath (Southgate Road);...
SA/MARK/ADV/1/1/2/1/9
Year end and interim results press announcements, 1971-87
1978-1987Original and photocopied proofs for advertisements placed in broadsheet papers to announce Sainsbury's year end and interim results for the financial years 1977/1978 - 1986/1987. Contents include: 1)...
SA/MARK/ADV/1/1/2/1/10
Proofs of newspaper advertisements (ADV 5E Book 3), Jan-Apr 1979
Jan-Apr 1979Guard book containing final proofs of advertisements for press release, mainly advertising the 'Discount '79' campaign but also includes some Freezer Centre advertisements. The advertisements include...
SA/MARK/ADV/1/1/2/1/11
Proofs of newspaper advertisements, Sep-Dec 1979
Sep-Dec 1979Contains final proofs of advertisements for press release and some photocopies. Themes include: "Discount '79" campaign (advertisements include prices for selected products and the name of a...
SA/MARK/ADV/1/1/2/1/12
"Wake up to Sainsbury's Special Super Soft Margarine" magazine advertisement, [1970s]
[1970s]Colour advertisement mounted on card and featuring the copy "Wake up to Sainsbury's Special Super Soft Margarine", a photograph of the margarine with other breakfast foods, and the slogan "Good...
SA/MARK/ADV/1/1/2/1/13
Proofs of newspaper advertisements, Nov 1979-Mar 1984
Nov 1979-Mar 1984Contains final proofs and photocopies of advertisements for press release. Themes include: Campaign slogan 'Good food costs less at Sainsbury's' promotions for specific products such as potatoes,...
SA/MARK/ADV/1/1/2/1/14
Wine product advertisements, [1980s]
[1980s]Material promoting Sainsbury's wines featuring the slogan "Good wine costs less at Sainsbury's" including: colour magazine advertisement proof for Sainsbury's wines and a free wine magazine...
SA/MARK/ADV/1/1/2/1/15
'From Sainsbury's, the antipasto that isn't an anticlimax' advertisement
[Sep 1989]Proof for colour magazine advertisement for Sainsbury's antipasto products, such as olives, olive oil, cured meats, salami, prosciutto and Italian bread.
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"Sainsbury's announce sandwich courses..." magazine advertisement, [1980s]
[1980s]Colour magazine advertisement promoting Sainsbury's cooked meats and delicatessen products featuring the copy: "Sainsbury's announce sandwich courses in Hungarian, Dutch, Belgian, French, Italian,...
SA/MARK/ADV/1/1/2/1/17
'The safest thing to serve at any dinner party is a good roast from Sainsbury's' advertisement, 1980s
1980sAdvertisement cut from a magazine for Sainsbury's Continental Roast coffee. With copy 'The safest thing to serve at any dinner party is a good roast from Sainsbury's'.
SA/MARK/ADV/1/1/2/1/18
'An advertisement for Sainsbury's wine, not written by Sainsbury's' advertisement, 1980s
1980sMagazine cutting with colour advertisement for Sainsbury's wine. With copy 'An advertisement for Sainsbury's wine, not written by Sainsbury's'. The advertisement includes positive quotes from reviews...
SA/MARK/ADV/1/1/2/1/19
"There's so much pork in this Sainsbury's sausage..." magazine advertisement, 1981
Feb 1981Colour magazine advertisement from Cosmopolitan featuring a colour photograph of a sausage and the copy "There's so much pork in this Sainsbury's sausage, maybe you should try it with apple sauce";...
SA/MARK/ADV/1/1/2/1/20
Proofs of newspaper advertisements, Oct 1980-Feb 1981
Oct 1980-Feb 1981Contains final proofs, newspaper cuttings and photocopies of advertisements for press release. Themes include: the opening of new stores such as Macclesfield, Chislehurst, Potters Bar, Wigston and...
SA/MARK/ADV/1/1/2/1/21
"Just when you thought you understood Brie" magazine advertisement, 1982
Dec 1982Colour advertisement from Family Circle magazine featuring the copy "Just when you thought you understood Brie, Sainsbury's create delicious confusion.", a photograph of a slice of French Brie,...
SA/MARK/ADV/1/1/2/1/22
Mango magazine advertisement, 1983
Jun 1983Colour magazine advertisement for mango in Family Circle, Jun 1983, featuring the copy "Sainsbury's have a peach of an idea for Parma ham...But it isn't peach". Features the slogan "Sainsbury's. ...
SA/MARK/ADV/1/1/2/1/23
Burger magazine advertisement, 1983
Feb 1983Colour magazine advertisement from Family Circle, Feb 1983: "Announcing Sainsbury's own burgers. With 0% beef."; example features the slogan "Good food costs less at Sainsbury's." This is an example...
SA/MARK/ADV/1/1/2/1/24
"Now it's even easier to pick up real Italian pasta at Sainsbury's" magazine advertisement, 1983
1983Colour magazine advertisement from Family Circle, Mar 1983: "Now it's even easier to pick up real Italian pasta at Sainsbury's.". Featuring the slogan "Sainsbury's. Where good food costs less."
SA/MARK/ADV/1/1/2/1/25
Proofs of newspaper advertisements, 1983-87
1983-1987Contains final proofs of advertisements for national press release. The advertisements include: 'Good Food Costs Less' campaign slogan; discount prices for selected products; promotions on specific...
SA/MARK/ADV/1/1/2/1/26
"Can you spot one of the rules in the Sainsbury's campaign?" newspaper proof, 1985
[1985]Newspaper proof entitled "Can you spot one of the rules in the Sainsbury's campaign?" and featuring 36 examples from Abbott Mead Vickers/SMS Ltd.'s 'Where Good Food Costs Less' advertising campaign...
SA/MARK/ADV/1/1/2/1/27
Proofs of supplier funded newspaper advertisements
1987-1989Proofs of advertisements which appeared in local and national press for branded products. These adverts were funded, or partly funded by suppliers of branded products. The adverts feature...
SA/MARK/ADV/1/1/2/1/28
Proofs of newspaper advertisements, 1989
1989Contains final proofs of advertisements for national press release. Themes include: specific promotions such as Sainsbury's Classic Italian Sauces, 'Greencare' range of household cleaners,...
SA/MARK/ADV/1/1/2/1/29
Proofs of newspaper advertisements (ADV 5E book 10), Jan-Mar 1989
Jan-Mar 1989Guard book containing final proofs of advertisements for press release. The advertisements include prices for selected products and the 'Good food costs less' strapline.
SA/MARK/ADV/1/1/2/1/30
Proofs of newspaper advertisements, c.1989-91
c. 1989-1991Contains final proofs of advertisements for press release. Themes include: 'Good food costs less' campaign slogan 'Monastère Spring Water', Easter, Autumn and Christmas price promotions,...
SA/MARK/ADV/1/1/2/1/31
Wine Campaign proofs of advertisements 1991
May-Jun 1991Contains final proofs of advertisements for press release relating to wine campaign. Advertisements are arranged in the order that they were released per week with accompanying lists of the national...
SA/MARK/ADV/1/1/2/1/32
"Where does good food cost less?" newspaper advertisement, 1991
25 Aug 1991Newspaper advertisement entitled "Where does good food cost less?" and featuring the slogan "Good food costs less at Sainsbury's". Advertisement consists of a table comparing the prices of certain...
SA/MARK/ADV/1/1/2/1/33
"You're better off at Sainsbury's..." magazine advertisement proof, 1995
Apr 1995Laminated [magazine] advertisement proof entitled "You're better off at Sainsbury's any day of the week." promoting special offers on various products including loose mushrooms and broccoli,...
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"From Sainsbury's..." magazine advertisement proof, 1995
12 May 1995Laminated [magazine] advertisement proof entitled "From Sainsbury's, an a la carte menu at take away prices." promoting special offers on various products including Sainsbury's Fresh Whole Chickens,...
SA/MARK/ADV/1/1/2/1/35
Advertisement [proof] for Sainsbury's beef steak and wine
1995Colour advertisement for Sainsbury's beef steak, bucks fizz and red wine with special purchase prices. Appeared in the Daily Mail newspaper. Slogan 'Where Good Food Costs Less'.
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Advertisement [proof] for Sainsbury's pineapple
1995Colour advertisement for Sainsbury's pineapple with special purchase price. Appeared in the Daily Mail newspaper. Slogan 'Where Good Food Costs Less'.
SA/MARK/ADV/1/1/2/1/37
Advertisement [proof] for Sainsbury's cheese and red wine
1995Colour advertisement for Sainsbury's cheese and red wine with special purchase prices. Appeared in the Daily Mail newspaper. Slogan 'Where Good Food Costs Less'.
SA/MARK/ADV/1/1/2/1/38
"No matter who you support..." magazine advertisement proof, 1995
11 May 1995Laminated [magazine] advertisement proof entitled "No matter who you support, you'll be a fan of Sainsbury's prices." promoting special offers on various products including Pepsi Max, KP Hula Hoops,...
SA/MARK/ADV/1/1/2/1/39
"Sainsbury's January Savers" newspaper advertisement, 1996
2 Jan 1996Colour newspaper advertisement featuring the copy "Sainsbury's January Savers. Savings you'll notice at the till, not at the table." and "Sainsbury's are making things a little easier this January. ...
SA/MARK/ADV/1/1/2/1/40
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