SA/ART Artwork (10)
SA/AWA Awards (197)
SA/BL Blackfriars (former head office) (399)
SA/BR Branch files (918)
SA/BRA Branch and estates material (58252)
SA/CAR Cartoons (8)
SA/CO Corporate material (681)
SA/CPUB Customer magazines (324)
SA/CR Corporate Responsibility (726)
SA/DEP Depots and distribution network (564)
SA/DES Design (571)
SA/EMP Employees (2253)
SA/EXT External events and issues (16)
SA/FAM Sainsbury family (1388)
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SA/HIS History of Sainsbury's (186)
SA/HIST Historical corporate information (31)
SA/HOL Holborn Business Centre (head office) (4)
SA/IMA Images of Sainsbury's (3459)
SA/LE Legal (41)
SA/MARK Marketing, sales and advertising (11467)
- SA/MARK/ADV Advertising (11411)
- SA/MARK/ADV/1 Advertising campaigns (national and regional) and special campaigns (6995)
- SA/MARK/ADV/1/1 Advertising campaign material (6244)
- SA/MARK/ADV/1/1/2 Where Good Food Costs Less campaign [1959-1996] (934)
- SA/MARK/ADV/1/1/2/1 Press advertising (626)
SA/PKC Packaging and products (11015)
SA/PR Public relations (5274)
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SA/REG Regions (12)
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SA/SC Staff communications (980)
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SA/WHO Wholesale (12)

Proofs of newspaper advertisements, Sep-Dec 1979

Toiletries Advertising Fresh meat counters Cleaning products Toothpaste Newspaper advertising Toothbrushes Price cutting Household goods Butchery

Contains final proofs of advertisements for press release and some photocopies.

Themes include:
"Discount '79" campaign (advertisements include prices for selected products and the name of a Sainsbury's store);
opening of new stores such as Winton, Tamworth, Lexden and Kingsbury;
Freezer Centres;
Sainsbury's traditional butchers;
Christmas promotions;
"The Sainsbury Book of Party Cooking" by Norma MacMillan;
special offers on specific products such as household cleaning items and dental care products.