Proofs of newspaper advertisements, Oct 1980-Feb 1981

Alcoholic drinks Instore bakeries Christmas Newspaper advertising Seasonal Price cutting Fresh meat Wine Store planning Advertising Store openings

Contains final proofs, newspaper cuttings and photocopies of advertisements for press release.

Themes include:
the opening of new stores such as Macclesfield, Chislehurst, Potters Bar, Wigston and Hampton;
the re-opening of the Newbury store after building alterations, and the opening of Brighton Hill store's own bakery;
Sainsbury's Freezer Centres;
"Discount '80" and "Discount '81" campaigns including prices for selected products;
"Good wine costs less at Sainsbury's" promotion with comments from national newspapers and magazines;
Christmas promotions;
promotions on specific products and departments such as beers, wines and spirits, and the skilled butchers at Sainsbury's;
request from Sainsbury's for freehold garage sites required for Homebase site acquisition.

Slogans:
'Good food costs less at Sainsbury's'
'Good wine costs less at Sainsbury's'
'You local Sainsbury's'