"If it isn't better, cheaper or different, it isn't Sainsbury's" newspaper advertisement

Double page spread newspaper advertisement promoting Sainsbury's own brand products. Features Sainsbury's Freezer Foods Cod Casserole with tomatoes and prawns; Sainsbury's Canadian Cheddar; Sainsbury's Premium Blend Medium Roast Coffee for Filters; Sainsbury's English Baby Carrots; Sainsbury's 12 Sliced White Baps; Sainsbury's Sardines in soya oil; and Sainsbury's Unsweetened Peach Slices in Fruit Juice. Published in the Daily Express (28 October), Sun, Telegraph and Guardian (4 November).