Proofs of newspaper advertisements, 1983-87
"If it isn't better, cheaper or different, it isn't Sainsbury's" newspaper advertisement proof
Advertisement promoting Sainsbury's own-brand products. Sainsbury's Home Grown Baking Potatoes, Premium Low Fat Extra Lean Pork Sausages, Cheese 14% Fat, pates, and Unsweetened Raspberries in Fruit Juice are used in the advertisement as examples of own-brand products which are "better, cheaper or...
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- Ref. No: SA/MARK/ADV/1/1/2/1/26/44
- Date: Mar [1986]
- Level: Item
- Extent: 1 item
- Access: Open
Advertisement promoting Sainsbury's own-brand products. Sainsbury's Home Grown Baking Potatoes, Premium Low Fat Extra Lean Pork Sausages, Cheese 14% Fat, pates, and Unsweetened Raspberries in Fruit Juice are used in the advertisement as examples of own-brand products which are "better, cheaper or different". Published in the Daily Telegraph, Daily Mail, Mirror and Today in the weeks commencing 3, 10, 17 and 24 March.
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