Proofs of newspaper advertisements, 1983-87
"If it isn't better, cheaper or different, it isn't Sainsbury's" newspaper advertisement proof
Advertisement promoting Sainsbury's own-brand products. Sainsbury's Vanilla Soft Scoop Ice Cream, 10 Cod Fillet Fish Fingers, Mr Men yogurts, Bramley Apple Swiss Roll, and High Juice Orange Squash are used in the advertisement as examples of own-brand products which are "better, cheaper or...
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- Ref. No: SA/MARK/ADV/1/1/2/1/26/46
- Date: Mar 1986
- Level: Item
- Extent: 1 item
- Access: Open
Advertisement promoting Sainsbury's own-brand products. Sainsbury's Vanilla Soft Scoop Ice Cream, 10 Cod Fillet Fish Fingers, Mr Men yogurts, Bramley Apple Swiss Roll, and High Juice Orange Squash are used in the advertisement as examples of own-brand products which are "better, cheaper or different". Published in the Daily Mail, Daily Express, Mirror, Daily Telegraph, and The Star in the weeks commencing 17 and 24 March 1986.
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