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"Can you spot one of the rules in the Sainsbury's campaign?" newspaper proof, 1985

Newspaper proof entitled "Can you spot one of the rules in the Sainsbury's campaign?" and featuring 36 examples from Abbott Mead Vickers/SMS Ltd.'s 'Where Good Food Costs Less' advertising campaign for Sainsbury's. The copy on this advertisement emphasises the careful copywriting used in the advertising agency's campaign which in turn makes it "always easy to spot a Sainsbury's ad".

"Can you spot one of the rules in the Sainsbury's campaign?" newspaper proof, 1985

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