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Advertisement about unit pricing shelf labels at Sainsbury's. Published in The Daily Mail, The Daily Express, The Telegraph, The Times, Today, The Independent, The Observer, The Sunday Telegraph, The Sunday Times, The Radio Times.

With slogan 'Sainsbury's Unit Pricing. Leading by example'. Includes price comparision between two leading brands of pasta sauce and the sub-heading 'Unit Pricing - cost comparison at a glance'.

Also includes photos of 'Dolmio Spaghetti Bolognese Sauce' and 'Ragu Pasta Sauce'.