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Advertisement for Sainsbury's 'Multibuy' discounts, enabled by the introduction of a barcode scanning system at 221 Sainsbury's stores. Published in Today, The Daily Mail, The Daily Express, The Independent, The Daily Telegraph (27th June), also in The Guardian (29th Jun) and The Sunday Times & The Observer (2 July).

With slogan 'Sainsbury's. Leading by example'. Advert promotes discounts for bulk-buying and check-out scanners.

Includes an illustration of stacked up tins, jars and bottles falling over. Also includes the 'MultiBuy' logo.