Contains final proofs of advertisements for press release.
Themes include:
'Good food costs less' campaign slogan
'Monastère Spring Water', Easter, Autumn and Christmas price promotions,
"Sainsbury's Book of Wine" by Oz Clarke,
special offers on specific products such as rump steak and house claret, and 'Take a closer look at Sainsbury's prices' promotion;
1990 and 1991 'Supermarket Wine Merchant of the Year',
The Incentive Centre and Sainsbury's Group's business incentive scheme;
petrol special offers;
Sainsbury's 'bigger pack' savings, 'Multibuy' promotion.
'Leading by example' campaign.
"Sainsbury's new mineral water. After 50 years in the spring it's just in time for the summer." newspaper advertisement proof
14 Jul 1987Advertisement for Sainsbury's Monastère mineral water. To be placed in the Daily Mail, Times and Guardian on 14 or 16 July [1987].
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"Sainsbury's new mineral water. After 50 years in the spring it's just in time for the summer." newspaper advertisement proof
15 Jul 1987Advertisement for Sainsbury's Monastère mineral water. To be placed in the Daily Telegraph, Today and the Observer on 15, 16 and 19 July [1987].
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"Reap the benefits at Sainsbury's this Autumn." newspaper advertisement proof
[14 Sep 1987]Advertisement for savings on various own label products. Includes images of Sainsbury's Claret, Sainsbury's Muscadet de Sèvre et Maine, Sainsbury's Premium Pork Sausages, Sainsbury's Fresh Whole...
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"Reap the benefits at Sainsbury's this Autumn." newspaper advertisement proof
[21 Sep 1987]Advertisement for savings on various own label products. Includes images of Sainsbury's Portuguese Rosé, Sainsbury's Fresh Topside of Beef, French Golden Delicious Apples and Mushrooms. To be placed...
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"Reap the benefits at Sainsbury's this Autumn." newspaper advertisement proof
[28 Sep 1987]Advertisement for savings on various own label products. Includes images of Sainsbury's Moselle, Sainsbury's Soft Grain White Sliced Bread, Sainsbury's Dutch Edam Cheese, Sainsbury's White Italia...
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"At Sainsbury's prices, it must be Christmas." newspaper advertisement proof
[1 Dec 1987]Advertisement for various Christmas products. Includes images of Sainsbury's British Grade 'A' Turkey, Sainsbury's Salted Roasted Peanuts, Sainsbury's Potato Crisps, Sainsbury's Rich Christmas Pudding...
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"At Sainsbury's prices, it must be Christmas." newspaper advertisement proof
[8 Dec 1987]Advertisement for various Christmas products. Includes images of Sainsbury's Pickled Onions, Sainsbury's Red Salmon, Sainsbury's British Grade 'A' Turkey, Sainsbury's Rich Fruit Christmas Cake,...
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"Sainsbury's prices should keep you in good spirits this Christmas." newspaper advertisement proof
[8 Dec 1987]Advertisement for own label wines and spirits. Includes images of Sainsbury's Highland Malt Whisky, Sainsbury's Grande Fine Cognac V.S.O.P., Sainsbury's Vin de Pays des Côtes de Gascogne, Sainsbury's...
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"At Sainsbury's prices, it must be Christmas." newspaper advertisement proof
[17 Dec 1987]Advertisement for various own label products. Includes images of Sainsbury's Pure Orange Juice, Sainsbury's British Grade 'A' Turkey, Sainsbury's Fresh Double Cream Pasteurised, Sainsbury's Boneless...
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"Sainsbury's latest offering. Once you pick it up, you won't want to lay it down." newspaper advertisement proof
[15 Sep 1987]Advertisement for 'Sainsbury's Book of Wine' by Oz Clarke. To be placed in the Independent, Daily Telegraph, Guardian and Observer (colour) and Times, Daily Mail and Sunday Times (black and white)...
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"Celebrate Sainsbury's amazing reduction on rump steak with a bottle of their dramatically reduced house claret." newspaper advertisement proof
[9 Feb 1988]Advertisement for Sainsbury's Rump Steak and Sainsbury's Claret. To be placed in the Sun, Daily Mail, Daily Telegraph, The Times, Express, Star and Today between 9-11 February (year not stated).
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"Sainsbury's fresh whole chicken and Liebfraumilch at prices you can afford to entertain." newspaper advertisement proof
[23 Feb 1988]Advertisement for Sainsbury's Fresh Whole Chicken and Sainsbury's Liebfraumilch Rheinhessen. To be placed in the Sun, Daily Mail, Daily Telegraph, The Times, Express, Star and Today between 23-25...
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"Sainsbury's Easter Parade." newspaper advertisement proof
[22 Mar 1988]Advertisement for various Easter products. Includes images of Sainsbury's Fresh Double Cream Pasteurised, Sainsbury's British Grade 'A' Turkey, Sainsbury's Red Salmon, Sainsbury's Pineapples,...
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"Sainsbury's Easter Parade." newspaper advertisement proof for turkey and other products
[28 Mar 1988]Advertisement for various Easter products. Includes images of Sainsbury's British Grade 'A' Turkey, Fresh Topside of Beef, Sainsbury's Fresh Double Cream Pasteurised, Pineapples, Sainsbury's Vino...
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"Autumn windfalls from Sainsbury's." newspaper advertisement proof
[27 Sep 1988]Advertisement for price savings. Includes images of Sainsbury's Hock, Sainsbury's Fresh British Whole Chicken and Sainsbury's White Italia Grapes. To be placed in the Sun, Daily Mail, Daily Telegraph,...
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"Sainsbury's prune their autumn prices." newspaper advertisement proof
[4 Oct 1988]Advertisement for price savings. Includes images of Sainsbury's Fresh Topside of Beef, Sainsbury's Côtes du Rhône and Sainsbury's Mushrooms. To be placed in the Sun, Daily Mail, Daily Telegraph,...
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"Sainsbury's prune their autumn prices." newspaper advertisement proof
[11 Oct 1988]Advertisement for price savings. Includes images of Sainsbury's Unsmoked Prime Middle Rashers, Sainsbury's Half Fat Milk and Sainsbury's Premium Pork Sausages Large. To be placed in the Sun, Daily...
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"Sainsbury's prune their autumn prices." newspaper advertisement proof
[17 Oct 1988]Advertisement for price savings. Includes images of Sainsbury's Wholemeal Sliced Bread, Sainsbury's Original Blend Filter Coffee and Sainsbury's Eggs Size 4. To be placed in the Sun, Daily Mail, Daily...
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"Sainsbury's prune their autumn prices." newspaper advertisement proof
[25 Oct 1988]Advertisement for price savings. Includes images of Sainsbury's Fresh English Leg of Pork, Sainsbury's Valpolicella, Sainsbury's Soave and Sainsbury's Spanish Tomatoes. To be placed in the Sun, Daily...
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"You couldn't wish for a lower price at Sainsbury's this Christmas." newspaper advertisement proof
c. 1980sNewspaper advertisement for Sainsbury's British Grade 'A' Turkeys.
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"Sainsbury's drinks prices are on ice until Christmas." newspaper advertisement proof
[13 Dec 1988]Advertisement for own label wines and spirits. Includes images of Sainsbury's 10 Year Old Tawny Port, Sainsbury's Highland Malt Whisky 12 Year Old, Sainsbury's Liebfraumilch Rheinpfalz, Sainsbury's...
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"You couldn't wish for lower prices at Sainsbury's this Christmas." newspaper advertisement proof
[13 Dec 1988]Advertisement for various Christmas products. Includes images of Sainsbury's Fresh Topside of Beef, Sainsbury's British Grade A Turkey, Sainsbury's Satsumas, Sainsbury's Fresh Double Cream...
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"You couldn't wish for lower prices at Sainsbury's this Christmas." newspaper advertisement proof
[19 Dec 1988]Advertisement for various Christmas products. Includes images of Sainsbury's Fresh Topside of Beef, Sainsbury's British Grade A Turkey, Sainsbury's Satsumas, Sainsbury's Fresh Double Cream...
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"Good value is meat and drink to Sainsbury's." newspaper advertisement proof
[14 Mar 1989]Advertisement for price savings. Includes images of Sainsbury's Côtes du Roussillon and Sainsbury's Fresh Beef Rump Steak. To be placed in the Sun, Daily Mail, Daily Telegraph, The Times, Guardian,...
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"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[c. 1989]Advertisement for price savings on fresh fruit and vegetables. Includes images of bananas, tomatoes, grapefruit, iceberg lettuce and mushrooms.
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"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[c. 1989]Advertisement for price savings. Includes images of Sainsbury's Irish Mild Cheddar, Sainsbury's Pure Orange Juice, Sainsbury's Blended Butter, Sainsbury's Fresh Eggs Size 4, Sainsbury's Fresh...
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"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[c. 1989]Advertisement for price savings. Includes images of Sainsbury's Crusty Bake Pork Pie Large, Sainsbury's Pork Sausages, Sainsbury's Royal Crest Unsmoked Dutch Rindless Back Bacon, Sainsbury's English...
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"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[18 Sep 1989]Advertisement for Sainsbury's British Grade 'A' Chicken (with Giblets) and Sainsbury's Niersteiner Gutes Domtal. To be placed in the Sun, Daily Mail, Daily Telegraph, Times, Express, Star and Today...
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"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[2 Oct 1989]Advertisement for price savings on fresh fruit and vegetables. Includes images of pineapple, Home Grown White Potatoes, Golden Delicious Apples, Italia White Grapes and carrots. To be placed in...
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"What better way to celebrate being voted Supermarket Wine Merchant of the Year?" newspaper advertisement proof
[1989]Advertisement for own label wines, which were recognized with the 'Wine Magazine' and 'Good Wine Guide' Supermarket Wine Merchant of the Year 1990 award. The small print notes that the Nebuchadnezzar...
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"You'll find low prices on tap at Sainsbury's this Christmas." newspaper advertisement proof
11 Dec 1989Advertisement for beer. Includes image of Sainsbury's Bitter. Includes note "Switch, Lloyds Bank Payment and Barclays Connect cards are welcome." To be placed in the Sun, Daily Mail, Daily Star and...
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"Sainsbury's sparkling wines. (Prices are on ice until Christmas.)" newspaper advertisement proof
9 Dec 1989Includes images of Sainsbury's Asti Spumante, Sainsbury's Vintage Champagne 1985 Blanc de Blancs Brut, Sainsbury's Crémant de Bourgogne Rosé, Sainsbury's Extra Dry Champagne, Sainsbury's Vin...
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"At Sainsbury's prices, it must be the season of goodwill." newspaper advertisement proof
[1981]Advertisement for various Christmas products. Includes images of Sainsbury's West Country Farmhouse Cheddar Matured, Sainsbury's Fresh English Pork Half Leg Bone-in, Sainsbury's Home Produced Fresh...
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"At Sainsbury's prices, it must be the season of goodwill." newspaper advertisement proof
18 Dec 1989Advertisement for various Christmas products. Includes images of Sainsbury's British Grade A Turkeys, Sainsbury's Frozen Peeled Prawns, Sainsbury's Scotch Smoked Salmon, Sainsbury's Liebfraumilch...
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"Sainsbury's. A parade of low prices for Easter." newspaper advertisement proof
[9 Apr 1990]Advertisement for various products. Includes images of Sainsbury's Fresh Pasteurised Milk, Sainsbury's Blanc de Blancs du Val de Loire, Sainsbury's Potato Crisps, Sainsbury's Frozen Garden Peas,...
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"Once again, we've been voted 'Supermarket Wine Merchant of the Year.'" newspaper advertisement proof
[28 Sep 1990]Advertisement for own label wines, which were recognized with the 'Wine Magazine' and 'The Sunday Telegraph Good Wine Guide' Supermarket of the Year 1991 award. To be placed in the Financial Times,...
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"Why offer one incentive reward? With Sainsbury's you can offer 50,000." colour newspaper advertisement
[27 Sep 1990]Advertisement for gift vouchers which could be bought as part of Sainsbury Group's business incentive scheme. Includes slogan "Sainsbury's. The Optimum Choice". To be placed in Marketing Week,...
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"Remember when 4-star was under £2 a gallon? It still is at Sainsbury's." newspaper advertisement proof
[c. 1990]Advertisement for petrol prices.
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"At Sainsbury's, the bigger the pack, the better the value." newspaper advertisement proof
[c. 1990]Advertisement for unit pricing. Includes images of Sainsbury's Wash & Care Automatic Non Biological Washing Powder. Includes slogan "It's simple to save at Sainsbury's."
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"Buy more at Sainsbury's. Save more at Sainsbury's." newspaper advertisement proof
[c. 1990]Advertisement for Multibuys. Includes images of Sainsbury's Côtes de Castillon Château Manoir du Gravoux and Sainsbury's Low Fat Yogurts. Includes slogan "It's simple to save at Sainsbury's."
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