Contains final proofs of advertisements for press release relating to wine campaign. Advertisements are arranged in the order that they were released per week with accompanying lists of the national newspapers that included them, and the resulting sales of wine against advertising costs. Includes the slogan "Good wine costs less at Sainsbury's", discount prices for selected wines, Sainsbury's free guide to wine, and champagne advertisement.
Also contains "Nine cheers for Sainsbury's prices" beer advertisement with accompanying list of the national newspapers that included them.
Press advertising
Wine Campaign proofs of advertisements 1991
Contains final proofs of advertisements for press release relating to wine campaign. Advertisements are arranged in the order that they were released per week with accompanying lists of the national newspapers that included them, and the resulting sales of wine against advertising costs. Includes...
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- Ref. No: SA/MARK/ADV/1/1/2/1/32
- Format: Printed Material
- Date: May-Jun 1991
- Level: File
- Extent: 1 guard book
- Access: Open
Advertisement published in Today (Tuesday 4 June, page 16), Daily Express (Wednesday 5 June, page 13), Daily Mirror (5 June, page 10), Daily Telegraph...
Advertisement published in The Sun (Tuesday 11 June 1991, page 8), The Mail (11 June, page 13), Today (11 June, page 16), The Guardian (Wednesday 12...
Advertisement published in The Daily Mail (Tuesday 18 June, page 12), Daily Express (18 June, page 20), Daily Mirror (Thursday 20 June, page 10),...
With title "This week's summer offers" on the back.
Advertisement published in the Sunday Express (Sunday 23 June, page 14), Today (Monday 24 June, page 16), Daily Mail (Tuesday 25 June, page 12), Daily...
With title "A selection of This week's supporting cast" on the back of the flyer.
Advertisement published in Today (Tuesday 2 July, page 16), The Sun (2 July, page 8), The Times (Wednesday 3 July, page 8) and Daily Mail (Thursday 4...
With title "Be left with a lasting impression" on the back of the flyer.
Advertisement published in The Mail (page 12), The Telegraph (page 8) and The Sun (page 12). Promotes French wines: Sainsbury's Vin de Pays d'Oc,...
Advertisement promoting lagers (various supplier-branded products, Sainsbury's Lager and Sainsbury's French Lager). Published in the Daily Mirror...
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