Contains final proofs of advertisements for press release relating to wine campaign. Advertisements are arranged in the order that they were released per week with accompanying lists of the national newspapers that included them, and the resulting sales of wine against advertising costs. Includes the slogan "Good wine costs less at Sainsbury's", discount prices for selected wines, Sainsbury's free guide to wine, and champagne advertisement.
Also contains "Nine cheers for Sainsbury's prices" beer advertisement with accompanying list of the national newspapers that included them.
Press advertising
Wine Campaign proofs of advertisements 1991
Contains final proofs of advertisements for press release relating to wine campaign. Advertisements are arranged in the order that they were released per week with accompanying lists of the national newspapers that included them, and the resulting sales of wine against advertising costs. Includes...
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- Ref. No: SA/MARK/ADV/1/1/2/1/32
- Format: Printed Material
- Date: May-Jun 1991
- Level: File
- Extent: 1 guard book
- Access: Open
Note on sales figures and advertising costs for "Sainsbury's present New World wines at olde worlde prices" campaign
[Jun 1991]SA/MARK/ADV/1/1/2/1/32/1
"Sainsbury's present New World wines at olde worlde prices" colour newspaper advertisement
1 Jun 1991Advertisement published in Today (Tuesday 4 June, page 16), Daily Express (Wednesday 5 June, page 13), Daily Mirror (5 June, page 10), Daily Telegraph (Thursday 6 June, page 6) and the Guardian (6...
SA/MARK/ADV/1/1/2/1/32/2
"Sainsbury's Wine" booklet
1991SA/MARK/ADV/1/1/2/1/32/3
Note on sales figures and advertising costs for "Sainsbury's free guide to the wines of the world..." campaign
[Jun 1991]SA/MARK/ADV/1/1/2/1/32/4
"Sainsbury's free guide to the wines of the world. (and four recommended excursions.)" colour newspaper advertisement proof
8 Jun 1991Advertisement published in The Sun (Tuesday 11 June 1991, page 8), The Mail (11 June, page 13), Today (11 June, page 16), The Guardian (Wednesday 12 June, page 7) and The Times (Friday 14 June, page...
SA/MARK/ADV/1/1/2/1/32/5
Note on sales figures and advertising costs for "Introducing five wines..." campaign
[Jun 1991]SA/MARK/ADV/1/1/2/1/32/6
"Introducing five wines from Sainsbury's that won't break the Bundesbank." colour advertisement
15 Jun 1991Advertisement published in The Daily Mail (Tuesday 18 June, page 12), Daily Express (18 June, page 20), Daily Mirror (Thursday 20 June, page 10), Today (20 June, page 16) and the Guardian (20 June,...
SA/MARK/ADV/1/1/2/1/32/7
"Sainsbury's offer champagne for £8.95. Have the bubbles gone to our head" flyer
[Jun 1991]With title "This week's summer offers" on the back.
SA/MARK/ADV/1/1/2/1/32/8
Note on sales figures and advertising costs for "Sainsbury's offer champagne for £8.95..." campaign
[Jun 1991]SA/MARK/ADV/1/1/2/1/32/9
"Sainsbury's offer champagne for £8.95. Have the bubbles gone to our head" colour advertisement proof
22 Jun 1991Advertisement published in the Sunday Express (Sunday 23 June, page 14), Today (Monday 24 June, page 16), Daily Mail (Tuesday 25 June, page 12), Daily Telegraph (25 June, page 5), The Times (25 June,...
SA/MARK/ADV/1/1/2/1/32/10
Note on sales figures and advertising costs for "Sainsbury's present two gentle wines of Verona..." campaign
[Jul 1991]SA/MARK/ADV/1/1/2/1/32/11
"Sainsbury's present two gentle wines of Verona. (With a fine supporting cast.)" flyer
[Jun 1991]With title "A selection of This week's supporting cast" on the back of the flyer.
SA/MARK/ADV/1/1/2/1/32/12
"Sainsbury's present two gentle wines of Verona. (With a fine supporting cast.)" colour advertisement proof
30 Jun 1991Advertisement published in Today (Tuesday 2 July, page 16), The Sun (2 July, page 8), The Times (Wednesday 3 July, page 8) and Daily Mail (Thursday 4 July, page 16). A note detailing the publications...
SA/MARK/ADV/1/1/2/1/32/13
Note on sales figures and advertising costs for "Sainsbury's discover six French Impressionists that won't cost you a fortune." campaign
[Jul 1991]SA/MARK/ADV/1/1/2/1/32/14
"Sainsbury's discover six French Impressionists that won't cost you a fortune." flyer
[Jul 1991]With title "Be left with a lasting impression" on the back of the flyer.
SA/MARK/ADV/1/1/2/1/32/15
"Sainsbury's discover six French Impressionists that won't cost you a fortune." colour advertisement proof
2 Jul 1991Advertisement published in The Mail (page 12), The Telegraph (page 8) and The Sun (page 12). Promotes French wines: Sainsbury's Vin de Pays d'Oc, Sainsbury's Vin de Pays du Gers, Sainsbury's Vin de...
SA/MARK/ADV/1/1/2/1/32/16
"Nine cheers for Sainsbury's prices." newspaper advertisement proof
15 Jun 1991Advertisement promoting lagers (various supplier-branded products, Sainsbury's Lager and Sainsbury's French Lager). Published in the Daily Mirror (Tuesday 18th June, page 8), The Sun (18 June, page...
SA/MARK/ADV/1/1/2/1/32/17
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