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Laminated [magazine] advertisement proof entitled "From Sainsbury's, an a la carte menu at take away prices." promoting special offers on various products including Sainsbury's Fresh Whole Chickens, Sainsbury's Sicilian White Wine and Sainsbury's Frozen Strawberry Cheesecake; features the slogan "Good food costs less at Sainsbury's" and a colour photograph.

Proof has an 'Abbott Mead Vickers BBDO' label stuck on its reverse and 2 feature 'Inline Colour' charts.