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Newspaper advertisement proofs, 1967-1969

Outsize file containing mounted final proofs for Sainsbury's newspaper advertisements produced by Ogilvy & Mather Ltd. advertising agency.

File also includes one advertisement proof from the 100th Birthday Campaign advertising free pieces of cake for Sainsbury's customers (advertisement was due to...
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  • Ref. No: SA/MARK/ADV/1/1/2/1/4
  • Format: Printed Material
  • Date: Jun 1967-Apr 1969
  • Level: File
  • Extent: 1 outsize file
  • Access: Open
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  • sa-his-js100-6-11.jpg

    Slice of cake wrapped in a plastic wrapper. The front of the wrapper features the centenary logo, four stylised candles with '1869 1969' below them and the inscription, 'SAINSBURY'S 100 Good food years'. The reverse of the wrapper features two inscriptions, 'Sainsbury's say Thank you for their first 100 years' and 'We have baked this cake specially for the occasion ... have a slice and join in the celebration'. On 15 April one million slices of cake were given away free to customers who came into Sainsbury's branches.

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    Slice of Sainsbury's centenary (1969) cake

    SA/HIS/JS100/6/11

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