Colour advertisement for Sainsbury's coffee range, introducing colour coded packaging. Also introduces new strength guide, with 1 being the mildest blend, and 5 being the strongest.
With slogan 'Good food costs less at Sainsbury's'.
Press advertising
'Now you can distinguish between all our real coffees in an instant' advertisement, [1980s]
- Ref. No: SA/MARK/ADV/1/1/2/1/41
- Format: Printed Material
- Date: [1980s]
- Level: Item
- Extent: 1 item
- Access: Open
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