Comprises original and photocopied final proofs of advertisements for press release reporting the Firm's financial progress.
These include full year reports and interim results regarding turnover, profit before and after taxation, surplus, earnings per share, supermarket trade intensity, productivity and new investment. Similar advertisements from the 1980's include the slogan: "Good food costs less at Sainsbury's." and also refer to employee share ownership, the number of new stores opened and the corresponding number of new jobs created. The advertisement for 1987 includes the accolade: 'Sainsbury's: Voted Britain's top company'. Full year financial report advertisements tend to include an illustration or photograph while interim result advertisements are solely text-based.
Press advertising
Proofs of financial report advertisements, c.1978-1987
Comprises original and photocopied final proofs of advertisements for press release reporting the Firm's financial progress.
These include full year reports and interim results regarding turnover, profit before and after taxation, surplus, earnings per share, supermarket trade intensity,...
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These include full year reports and interim results regarding turnover, profit before and after taxation, surplus, earnings per share, supermarket trade intensity,...
- Ref. No: SA/MARK/ADV/1/1/2/1/44
- Format: Printed Material
- Date: c. 1978-1987
- Level: File
- Extent: 1 guard book
- Access: Open
Advertisement for 1978 full year results.
Advertisement for 1978 interim results for publication in the Financial Times, The Times and Daily Telegraph.
Advertisement for 1980 first half results. The advertisement is the fourth proof and doesn't include the updated figures.
Advertisement for 1981 full year results.
Advertisement for 1982 full year results
Advertisement for 1982 first half results for publication in the Financial Times, Daily Telegraph and Guardian.
Advertisement for 1983 full year results. Includes a picture of Sir John Sainsbury greeting the first customer at Crystal Palace branch.
Advertisement for 1984 full year results
Advertisement for 1984 half-year results
Advertisement for 1985 half-year results
Advertisement for 1986 half year results
Advertisement for 1987 full year results. The advertisement refers to Sainsbury's being voted as "Britain's top company" in 'Business'...
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