Comprises original and photocopied final proofs of advertisements for press release reporting the Firm's financial progress.
These include full year reports and interim results regarding turnover, profit before and after taxation, surplus, earnings per share, supermarket trade intensity, productivity and new investment. Similar advertisements from the 1980's include the slogan: "Good food costs less at Sainsbury's." and also refer to employee share ownership, the number of new stores opened and the corresponding number of new jobs created. The advertisement for 1987 includes the accolade: 'Sainsbury's: Voted Britain's top company'. Full year financial report advertisements tend to include an illustration or photograph while interim result advertisements are solely text-based.
Press advertising
Proofs of financial report advertisements, c.1978-1987
Comprises original and photocopied final proofs of advertisements for press release reporting the Firm's financial progress.
These include full year reports and interim results regarding turnover, profit before and after taxation, surplus, earnings per share, supermarket trade intensity,...
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These include full year reports and interim results regarding turnover, profit before and after taxation, surplus, earnings per share, supermarket trade intensity,...
- Ref. No: SA/MARK/ADV/1/1/2/1/44
- Format: Printed Material
- Date: c. 1978-1987
- Level: File
- Extent: 1 guard book
- Access: Open
"Sainsbury's: another record year" preliminary results advertisement proof
1978Advertisement for 1978 full year results.
SA/MARK/ADV/1/1/2/1/44/1
"Sainsbury's Progress with Profit" interim results, final advertisement proof
9 Nov 1978Advertisement for 1978 interim results for publication in the Financial Times, The Times and Daily Telegraph.
SA/MARK/ADV/1/1/2/1/44/2
"Sainsbury's record first half" advertisement proof
4 Nov 1980Advertisement for 1980 first half results. The advertisement is the fourth proof and doesn't include the updated figures.
SA/MARK/ADV/1/1/2/1/44/3
"Outstanding value leads to record progress." full year results advertisement proof
1981Advertisement for 1981 full year results.
SA/MARK/ADV/1/1/2/1/44/4
"Sainsbury's Results 1981-82" full year results advertisement proof
1982Advertisement for 1982 full year results
SA/MARK/ADV/1/1/2/1/44/5
"Sainsbury's. Further major sales and profit growth in first half." advertising proof for 1982 interim results
2 Nov 1982Advertisement for 1982 first half results for publication in the Financial Times, Daily Telegraph and Guardian.
SA/MARK/ADV/1/1/2/1/44/6
"Sainsbury's Results 1982-83" advertising proof for 1983 full year results
1983Advertisement for 1983 full year results. Includes a picture of Sir John Sainsbury greeting the first customer at Crystal Palace branch.
SA/MARK/ADV/1/1/2/1/44/7
"Sainsbury's: Excellent growth maintained" advertising proof for 1983/84 full year results.
1984Advertisement for 1984 full year results
SA/MARK/ADV/1/1/2/1/44/8
"Sainsbury's: Further strong growth" advertising proof for 1983/84 half year results
5 Nov 1984Advertisement for 1984 half-year results
SA/MARK/ADV/1/1/2/1/44/9
"Sainsbury's: For the 6th successive year, profit before tax …" advertisement proof for 1984/85 full year results
1985Advertisement for 1985 full year results
SA/MARK/ADV/1/1/2/1/44/10
"Sainsbury's: Record Group Performance" advertisement proof for the 1985 Interim results.
1985Advertisement for 1985 half-year results
SA/MARK/ADV/1/1/2/1/44/11
"Sainsbury's. Profits increase 24% to £208million…" advertisement proof for 1986 full year results
1986Advertisement for 1986 full year results
SA/MARK/ADV/1/1/2/1/44/12
"Sainsbury's. Half Year results" advertisement proof for 1986 half year results
1986Advertisement for 1986 half year results
SA/MARK/ADV/1/1/2/1/44/13
"Sainsbury's: Last year we increased profit by 28.6% …" advertisement proof for 1987 full year results
1987Advertisement for 1987 full year results
SA/MARK/ADV/1/1/2/1/44/14
"Last month, thirty City experts confirmed what nine million Sainsbury's shoppers already knew" advertisement proof
[1987]Advertisement for 1987 full year results. The advertisement refers to Sainsbury's being voted as "Britain's top company" in 'Business' magazine. Includes slogan 'Sainsbury's. Voted Britain's top...
SA/MARK/ADV/1/1/2/1/44/15
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