Outsize file containing print advertisements, with a chart in the back giving details of Sainsbury's local and national newspaper advertising schedule for the year 1969, not including material relating to Sainsbury's centenary celebrations.
Includes campaigns and slogans: 'Good Food Costs Less', '100 Good Food Years', 'It's always so clean and fresh at Sainsbury's', 'Super-saves' and late night shopping.
The file contains proofs for Sainsbury's newspaper advertisements produced by Ogilvy & Mather Ltd. advertising agency.
"More great value from Sainsbury's" newspaper advertisement proof
3 Feb 1969Newspaper advertisements for Brighton, Poole. Colchester, Ashford, Cheltenham, Southend, Wolverhampton branches in "provincial press".
SA/MARK/ADV/1/1/2/1/6/1
"Sainsbury's late-night shopping" newspaper advertisement proof
30 Jan 1970Newspaper advertisements announcing later opening hours on Fridays for Basildon, Redhill, Guildford, Ruislip and Stevenage branches - final proof. Published 5-6 February 1970.
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"Now Open: Sainsbury's super self-service 1-3 London Road, Brighton" newspaper advertisement proof
12 Jun 1969Newspaper advertisement, final proof
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"Trust Sainsbury's for good value" (Wolverhampton and Aston) newspaper advertisement proof
3 Mar 1969Newspaper advertisements for Wolverhampton and Aston branches - final proof
SA/MARK/ADV/1/1/2/1/6/4
"It's all so fresh and clean at Sainsbury's!" (Hoddesdon branch) newspaper advertisement proof
24 Feb 1969Newspaper advertisement for Hoddesdon branch - final proof
SA/MARK/ADV/1/1/2/1/6/5
"Trust Sainsbury's for good value" (Wolverhampton branch) newspaper advertisement proof
13 Mar 1969Newspaper advertisement for Wolverhampton branch - final proof
SA/MARK/ADV/1/1/2/1/6/6
"Trust Sainsbury's for good value" newspaper advertisement proof
3 Jan 1969Newspaper advertisement for Wolverhampton branch - final proof. The proof as printed is for Wolverhampton branch, but an annotation "Aston Only" suggests it may have been later changed to refer to...
SA/MARK/ADV/1/1/2/1/6/7
"Trust Sainsbury's for good value" newspaper advertisement proof
3 Jan 1969Newspaper advertisement, final proof
SA/MARK/ADV/1/1/2/1/6/8
"See how much you save at Sainsbury's" newspaper advertisement proof
4 Oct 1968Newspaper advertisement, final proof
SA/MARK/ADV/1/1/2/1/6/9
"See how much you save at Sainsbury's" newspaper advertisement proof
22 Nov 1968Newspaper advertisement, final proof
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"See how much you save at Sainsbury's" newspaper advertisement proof
1 Nov 1968Newspaper advertisement, final proof
SA/MARK/ADV/1/1/2/1/6/11
"See how much you save at Sainsbury's" newspaper advertisement proof
12 Nov 1968Newspaper advertisement, final proof
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"See how much you save at Sainsbury's" newspaper advertisement proof
12 Nov 1968Newspaper advertisement for Wolverhampton, Halesowen and Walsall branches - final proof
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"For the best meat in prime condition, come to Sainsbury's" (Basingstoke branch) newspaper advertisement proof
22 Nov 1968Newspaper advertisement for Basingstoke branch - final proof
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"It's all so fresh and clean at Sainsbury's!" (Southend branch) newspaper advertisement proof
22 Nov 1968Newspaper advertisement for Southend branch - final proof
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"Save money on wines and spirits at Sainsbury's" (Wolverhampton branch) newspaper advertisement proof
4 Nov 1968Newspaper advertisement for Wolverhampton branch - second proof
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"Sainsbury's late-night shopping" (Basildon branch) newspaper advertisement proof
30 Jan 1970Newspaper advertisement for Basildon branch - first proof
SA/MARK/ADV/1/1/2/1/6/17
"Sainsbury's announce late-night shopping in Slough" newspaper advertisement proof
[c. 1970]SA/MARK/ADV/1/1/2/1/6/18
"Sainsbury's announce late-night shopping in Crawley" newspaper advertisement proof
[c. 1970]SA/MARK/ADV/1/1/2/1/6/19
"Sainsbury's announce late-night shopping in Basingstoke" newspaper advertisement proof
[c. 1970]SA/MARK/ADV/1/1/2/1/6/20
"Sainsbury's announce late-night shopping in Croydon" newspaper advertisement proof
[c. 1970]SA/MARK/ADV/1/1/2/1/6/21
"Sainsbury's announce late-night shopping in Bishops Stortford" newspaper advertisement proof
[c. 1970]SA/MARK/ADV/1/1/2/1/6/22
Spreadsheet listing advertising costs by branch
[1969]Table showing details of the newspapers in which Sainsbury's advertisements were placed including dates of publication and advertising costs. The table appears to have been made by Ogilvy & Mather Ltd...
SA/MARK/ADV/1/1/2/1/6/23
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