"You can't beat Sainsbury's..." series of television commercials
1979-1980Series of television commercials ending with "You can't beat Sainsbury's" and caption "Good food costs less at Sainsbury's".
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Best of British series of television commercials
[c. 1982-1983]Series of television commercials promoting the 'Best of British food'. They end with the line "For the best of British, good food costs less when it's Sainsbury's" or "For the best of British, good...
SA/MARK/ADV/1/1/2/3/2
'Naturally British from Sainsbury's' series of television commercials
[c. 1983]Series of three television commercials with 'Naturally British from Sainsbury's' logo and ending with slogan "Good food costs less at Sainsbury's. Naturally" or "Low prices on naturally British foods...
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Own brand products series of television commercials
[c. 1980-1983]Series of television commercials promoting the quality and variety of Sainsbury's own-brand products. The commercials end with the slogan "Good food costs less when it's Sainsbury's" or "Good food at...
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'Good Food News' series of TV-am television commercials
[c. 1983]Series of 20 second infomercial-style television commercials which were broadcast on TV-am (former ITV breakfast television broadcaster), presented by Jenny Hanley in a kitchen. See JS Journal March...
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'Good Food Costs Less' series of television commercials with Pat Phoenix
1984Series of three television commercials presented by Pat Phoenix [actress, well known for her role as 'Elsie Tanner' in television soap opera 'Coronation Street'] with 'vox-pop' interviews with...
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"History" television commercial
5 Oct 1984Advert (40 seconds) with footage from 1969, 1973, 1978 and 1984 of shoppers giving statements about the good value of Sainsbury’s. Includes slogan "Good food costs less at Sainsbury's".
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"Good Food Costs Less at Sainsbury's" series of television commercials at Leeds and Birkenhead
[6 Nov 1984]Series of television commercials with a presenter at Leeds (Moor Allerton Centre) and Birkenhead stores talking to shoppers ('vox-pops') about own-brand products at Sainsbury's.
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"Animal Cunning" television commercial
1983-1988Television commercial promoting Sainsbury's Supreme pet food range. The advertisement features cats and dogs outside a Sainsbury's store where they are not allowed in the store. The pets try 'all...
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Quality British Food television commercial
22 Mar 1985Sainsbury's television commercial (30 seconds) beginning with "British Food Quality" logo and advertising Sainsbury's Tendersweet ham (£1.80 per lb), eggs (38p per half dozen), Cheshire cheese (98p...
SA/MARK/ADV/1/1/2/3/10
'Sainsbury's. Where Good Food Costs You Less' c. 1985 series of television commercials
[1985]Series of five television commercials, which end with the "Sainsbury's. Where Good Food Costs Less" slogan. The five commercials by Abbott Mead Vickers advertising agency have a similar style and...
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'Sainsbury's. Where Good Food Costs You Less' 1988 series of television commercials
[c. 1988]Series of four television commercials, which end with the "Sainsbury's. Where Good Food Costs Less" slogan. The four commercials have a similar style with a story featuring child actors.
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"Wrong Bag", "Stood Up", "Dog's Dinner" and "Mamma Mia" television commercials
[1990]Series of four commercials which feature people sitting on a settee telling a story relating to Sainsbury's. No other references to these adverts have been found, so it is unclear whether they were...
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Autumn 1990 promotion television commercials
1990Series of 10 second advertisements broadcast in September to November 1990 to promote various special offers. The advertisements are all on the theme of customers being able to afford a little 'extra'...
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'Where good food costs less. (And good ideas cost nothing.)' recipe tips television commercials
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'Less and Less' price promotion television commercials
[Oct 1994-Mar 1995]Series of commercials promoting special offers on various products (both own-brand and supplier branded), with slogan “Sainsbury’s. Where good food costs less...And less...And less...and...
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'It's worth a visit to Sainsbury's any day of the week' price promotion television commercials
Mar 1995-Apr 1995Series of television commercials promoting special offers on products and with captions “Sun” to “Sat”. Includes end line “It’s worth a visit to Sainsbury’s any day of the week” and...
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Sainsbury's Spring Bonus/Coca Cola "Draughts" television commercial
[1995]Sainsbury's television commercial (10 seconds) advertising 74p off a 15 can pack of Coca-Cola. Begins with narrator saying "This Spring everyone wins at Sainsbury's" and ends with "Sainsbury's, Where...
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"Listening to You" television commercial
22 Dec 1995Television commercial (1 minute) promoting Sainsbury's January Savers campaign. The advert was filmed at Pinewood Studios 'D' Stage on 14th and 15th December 1995, the recording date was 22 December...
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"Noon" television commercial
19 Nov 1996Television commercial (40 seconds) promoting Sainsbury’s Indian ready meals made by Noon Products plc. The advert depicts a busy British Indian television presenter who doesn’t have much time...
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