Television commercial (40 seconds) promoting Sainsbury's Italian Tomato Ketchup. The commercial depicts a young boy 'Tom' eating fish fingers. To go with it he has ordered a "bottle of red - Italian and of good vintage". This is shown to be Sainsbury's Italian Tomato Ketchup - "a more sophisticated ketchup for a more sophisticated palate". The advertisement finishes with the "Sainsbury's. Where Good Food Costs Less" slogan.
First transmitted 18 April 1988.
'Sainsbury's. Where Good Food Costs You Less' 1988 series of television commercials
"Ketchup" television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/12/1
- Date: [1988]
- Level: File
- Extent: 1 file
- Access: Open
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