"Crisps" television commercial

Television commercial (10 seconds) promoting a special offer on a mixed box of 48 Sainsbury’s Crisps (£2.99).

In this version of the advert the main caption states "£2.99 special purchase" in a large font size, with "(equivalent to 7p per pack)" in a small font size. This is different from the revised version in which this is reversed.

Part of a series of television commercials promoting special offers on products and with captions “Sun” to “Sat”. Includes end line “It’s worth a visit to Sainsbury’s any day of the week” and end caption “Sainsbury’s. Where Good Food Costs Less”.

Advertising agency Abbott Mead Vickers BBDO Ltd, reference AMV/SACR296/010.