Sainsbury's television commercial (10 seconds) advertising 74p off a 15 can pack of Coca-Cola. Begins with narrator saying "This Spring everyone wins at Sainsbury's" and ends with "Sainsbury's, Where good food costs less" slogan.
The advertisement features a can of Coca-Cola and a grid of green and yellow squares standing on which are 74 pence in coins. A hand moves the can of Coca-Cola as though playing a game of draughts and then picks up the coins. [The green and yellow square pattern was a design theme used in advertising for the Spring Bonus promotion (for example the 'I Got' television commercial in 1996) - fairly similar to the January and February promotions which used a multicoloured squares pattern].
Television and cinema advertising
Sainsbury's Spring Bonus/Coca Cola "Draughts" television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/18
- Date: [1995]
- Level: File
- Extent: 1 file
- Access: Open
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