Conserves television commercial

Television commercial (20 seconds) promoting Sainsbury's Conserves.

The advert features footage showing the real fruit conserve range and the jam placed on a scone. The voiceover is by Tom Baker. He explains that only pure sugar and fruit is used, no artificial preservatives or colouring and says that "in fact there's only one other label that could go on our jams and that's your own".

The advert ends with the slogan "Good food costs less when it's Sainsbury's" and end caption "Sainsbury's".