Television commercial (30 seconds) featuring shoppers being asked ('vox-pops') why they shop at Sainsbury’s, with an emphasis on it being good value, especially own brand products. The advertisement is presented by actress Pat Phoenix. She begins "Sainsbury's claim Good Food Costs Less at Sainsbury's. What do shoppers think".
The advert ends "So do shoppers think good food costs less at Sainsbury's - I'll say they do" and with "Good food costs less at Sainsbury's" caption.
The advertisement is one of a series of three similar 'vox-pop' adverts featuring Pat Phoenix.
'Good Food Costs Less' series of television commercials with Pat Phoenix
'Good Food Costs Less' television commercial with Pat Phoenix
- Ref. No: SA/MARK/ADV/1/1/2/3/6/1
- Date: 13 Jul 1984
- Level: File
- Extent: 1 file
- Access: Open
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