Television commercial (30 seconds) featuring shoppers being asked ('vox-pops') why they shop at Sainsbury’s, with an emphasis on it being good value, especially own brand products. The advertisement is presented by actress Pat Phoenix. She begins "Wha' do folk in the north think about Sainsbury's prices...".
The advert ends "Good food does costs less at Sainsbury's all right - I've seen it for meself" and with "Good food costs less at Sainsbury's" caption.
The advertisement is one of a series of three similar 'vox-pop' adverts featuring Pat Phoenix.
'Good Food Costs Less' series of television commercials with Pat Phoenix
'Good Food Costs Less' television commercial with Pat Phoenix
- Ref. No: SA/MARK/ADV/1/1/2/3/6/2
- Date: 13 Jul 1984
- Level: File
- Extent: 1 file
- Access: Open
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