Television commercial promoting Sainsbury's Supreme pet food range. The advertisement features cats and dogs outside a Sainsbury's store where they are not allowed in the store. The pets try 'all kinds of animal cunning' to get in the store such as digging a tunnel into the store and hiding under a cardboard box. The advertisement features a voiceover by Paul Eddington and music 'Tingle' by Jo Griffiths. It was broadcast in November 1983.
Ends with slogan "Good pet food costs less at Sainsbury's".
Advertising agency: Saatchi & Saatchi, Garland-Compton. Production company: Perkins and Partners.
Television and cinema advertising
"Animal Cunning" television commercial
- Ref. No: SA/MARK/ADV/1/1/2/3/9
- Date: 1983-1988
- Level: File
- Extent: 1 file
- Access: Open
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