Discount '78 'virtues/new shoppers' television commercial

Television commercial (30 seconds) promoting the Sainsbury's Discount '78 price promotion.

The advertisement starts with the Sainsbury's Discount '78 logo on a gondola (shelves) end panning to presenter Michael Barratt in a Sainsbury's store "Discount '78 has introduced many people to Sainsbury's...". It then shows a series of vox-pop comments from customers in a Sainsbury's store about what they like about Sainsbury's.

It ends with Barratt referring to the slogan "As they say, you get it straight from Sainsbury's" (though no end caption), and one last customer comment.