Discount '78 ["Vignettes III"?] television commercial

Television commercial (30 seconds) promoting the Sainsbury's Discount '78 price promotion.

The commercial on the theme of 'Everyone's talking about Sainsbury's' shows a series of four very brief comedic sketches or vignettes on this theme of people talking about the promotion. The announcer and a graphic then show details of a discounted product.

1. American tourists on visit to Tower of London with two 'beefeaters' - Sainsbury's 4 Beefburgers 35p.
2. Two women talking at a party - Dutch Edam 58p per lb.
3. Two clergymen having tea - Red Label Tea 17½p.
4. Two men doing the washing-up (first actor is Gorden Kaye) - Palmolive Washing Up Liquid 25½p

It ends with a graphic of the Sainsbury's Discount '78 logo and caption "Good food costs less at Sainsbury's". (Advertising agency?) reference appears to be JS/VTR/30/23.