Discount '78 ["Vignettes IV"?] television commercial

Television commercial (30 seconds) promoting the Sainsbury's Discount '78 price promotion.

The commercial on the theme of 'Everyone's talking about Sainsbury's' shows a series of four very brief comedic sketches or vignettes on this theme of people talking about the promotion. The announcer and a graphic then show details of a discounted product.

1. Mothers with prams in park - Sainsbury's Soft Margarine 25p.
2. Two men eating beans by campfire (one dressed as a Native American chief) - Sainsbury's Baked Beans 12p.
3. Adam and Eve in Garden of Eden - Sainsbury's Peach Slices 36p.
4. Oliver Twist asking for 'more' - Scott's Porage Oats 29½p.

It ends with a graphic of the Sainsbury's Discount '78 logo and caption "Good food costs less at Sainsbury's". (Advertising agency?) reference appears to be JS/VTR/30/24.