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Television commercial (20 seconds) which states that the company spends over £25 million a year in making sure their stores are "spotless" (clean). Hands are shown rubbing out the dots in the i's of "Sainsbury's. Everyone's favourite ingredient" as if they were being cleaned off the caption. It was filmed on 26th June 1995 at York Way Studios and aired on television from 19th July 1995. Voiceover by Paul McGann.

Advertising agency reference: AMV/SASP333/020. Copywriter: David Abbott. Director: Kevin Summers. Production company: Brian Byfield Films. Music: 'Thirty Something'.