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"Big Poster" television commercial

Ref. No: SA/MARK/ADV/1/1/4A/3/2
Date: [1998]
Level: File
Extent: 1 file
Access: Open

Television commercial (20 seconds) featuring John Cleese (comedian) promoting Sainsbury’s “Value to Shout About” advertising campaign.

The commercial depicts a member of staff who has just put up a big point of sale advertising poster in the store “Over 1200 offers every week”. John Cleese walks up and sees the sign, and shouts “Bigger!” into a megaphone.

"Big Poster" television commercial

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