Television commercial (40 seconds) starring celebrity chef Jamie Oliver, the first which he made with Sainsbury's. It was filmed on 14th to 16th June 2000 and first aired on 25th June 2000.
After leaving a pub (filmed at The Earl of Percy, London W10) with a group of friends, Jamie Oliver cooks a spicy prawn curry (a "ruby") in a friend's apartment using ingredients he is shown buying in a Sainsbury's store (filmed in Townmead Road, Fulham branch), including garlic, lemongrass, coriander and coconut milk. See SA/MARK/ADV/3/4/6/3/1 for the "Get stuck in with Jamie Oliver's spicy prawn curry" recipe card.
Ends with the slogan "making life taste better", with voiceover by Julian Rhind-Tutt.
Ident number AMV/SALN463/040 (14:9 version) and AMV/SALN464/040 (16:9 version). Copy writer: Tony Cox and Chris Bardsley. Director: Tom Merilion. Music: 'A Message To You Rudy' (re-recorded version).
Television advertising
"Lads' night out" television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/13
- Date: 2000
- Level: File
- Extent: 1 file
- Access: Open
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