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Television commercial (30 seconds) starring celebrity chef Jamie Oliver in which he makes a tart for his Nan (grandmother, who he calls "Tiger"; see SA/MARK/ADV/3/4/6/3/2 for the "Get stuck in with Jamie Oliver's Tasty Tuscan tart" recipe card). Two versions of this commercial were made - a 40 second version (ident number AMV/SACS467/040) first aired on 3 September 2000 and a cutdown 30 second version (ident number AMV/SACS468/030) first aired on 10 September 2000. The advert was filmed at a house in Reading, roads around Pangbourne in Berkshire and at Shepperton Studios on 10th to 11th August 2000.

Before his Nan (Betty Palmer) appears onscreen, it is implied that Jamie Oliver is meeting another woman and concealing this from his wife Jules.
Includes music 'All Day and All of the Night' by the Kinks. Ends with "making life taste better" slogan onscreen.

Advertising agency: Abbott Mead Vickers BBDO Ltd. Copy writer: Tom Carty. Director: Tom Merilion.