Television commercial (30 seconds) starring celebrity chef Jamie Oliver and his wife Juliette Norton ("Jules"), promoting Sainsbury's Be Good to Yourself range.
Jamie Oliver and Jules awake following a party (possibly on New Year's Day). Jules suggests they must start "looking after" themselves, but Jamie Oliver asks for a "nice, greasy fry up". Unbeknownst to Jamie Oliver, Jules uses Sainsbury's Be Good to Yourself products. Jamie Oliver and their guests enjoy the sandwiches she makes. A voiceover says "Sainsbury's Be Good to Yourself range: over 250 ways to eat less fat."
Includes music 'Dancing in the Moonlight' by Toploader. Ends with "making life taste better" slogan onscreen.
Television advertising
"Fry Up" television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/19
- Date: [c. Jan 2001]
- Level: File
- Extent: 1 file
- Access: Open
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