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"Tiger" television commercial

Ref. No: SA/MARK/ADV/1/1/5/3/25
Date: 23 Sep 2001
Level: File
Extent: 1 file
Access: Open

Television commercial (30 seconds) starring celebrity chef Jamie Oliver who goes shopping with his Nan (grandmother) at Sainsbury’s. They travel to the store by moped. They are impressed by the offers available. She meets "a tasty looking man", and Jamie responds "easy tiger". Slogan “Sainsbury’s making life taste better for less”. Background music "What's New Pussycat" by Tom Jones.

"Tiger" television commercial

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